A key word in Samuel Gassmann’s world.
Each series of cufflinks has its reason to exist, its own character, its own identity and history. In a word, each collection has its own face.
Our need to be eternally accessible is the expression of a desire to abolish time, for it to melt into a limp dimension. Samuel Gassmann’s cufflinks are at war against this phenomenon: they fight against disintegration provoked by the digital era. Négligé, day, evening, sport and ceremonial wear: these five moments are defined through the past, through rituals and rhythms, the style of a day…. Each specific moment appropriates it’s own mode of dress and inspires each creation initialled ‘SG’.