All Samuel Gassmann’s products are made by hand in his Paris workshop. This is a place unique of its kind, dedicated solely to producing this men’s accessory. Self-taught enthusiast Samuel Gassmann has learned to use his tools with all the delicacy demanded by mother-of-pearl and by the other materials he employs, from leather to silver.
He polishes, buffs, sands, assembles, sheathes, enamels, punches, wields a blowtorch or works gold leaf. And when other skills are required for the good of the piece, skilled craftspeople are near at hand: a stone-setter in the Carreau du Temple, a founder in rue Richer, an engraver in rue Montmartre, a 3D modeller in rue de la Fontaine au Roi…
The hallmark of discreet luxury
This is how he envisages every design he puts his name to. The cufflinks feature unostentatious mother-of-pearl or, indeed, any other surface that appeals to his creativity, keeping silver or bronze for the invisible links, concealed by the shirt cuff. The same applies to all his other projects: when he designs a tie, its stitching conceals a rich profusion of silk (no fewer than nine folds). His bow ties are ornamented with a silver clasp that remains unseen, beneath the collar. And while his rings may be lavishly studded with diamonds, they nestle deep within the hollows of the band, only visible when the ring is opened out. This is the concept of discreet luxury, deliberately concealed, belonging only to its possessor. A far cry from brand logos and blatant display.
Born in 1974 in Paris, France, to an artistic family (his father was a photographer, and mother a painter). After studying Art History at La Sorbonne, he began working as a curator for numerous contemporary art exhibitions and as a freelance journalist for Arte's Metropolis magazine.
In 2007, he began researching the "Origin of the Button" for a documentary project. During this time, he became drawn to its historical context and to recreate this concept of the "button who wanders through different shirts" in the modern day, he starts expressing through the form of cufflinks. His line starts on a full scale soon after, with an article on Elle magazine. He now works with clients in Paris, London, New York, Tokyo, Antwerp, Stockholm, Hong Kong, and the list is still growing.
Throughout history, men’s apparel has been strictly governed by extravagant dress codes.
Daywear was distinguished from eveningwear. Sportswear was principally designed for hunting, cycling or motor sports. Casual wear was designed to be worn when receiving guests at home. Clothing also conformed to social etiquette, celebrating the pomp and circumstance of the royal court and high society, or simply articulating life’s great moments.
This collection is a further expression of these fundamental dress codes, emphasizing the uniqueness of each moment.
Story Up Productions