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The Game - theme 2016

For this new collection, Samuel Gassmann is banking on the playfulness of the cufflink, bringing the world of fashion and the world of games closer together. A connection that makes sense, as these two worlds share so many common points: the same desire to invent forms and rituals, to create a fiction, to escape for a while from the sole rule of reality...

Inspired by Roger Caillois' four main categories that structure games; from chance to competition, from vertigo to simulacra, he imagines five "entertainments" to flesh out your personal set of cufflinks.

Nothing goes wrong. 7 new creations are made.